Four e-cigarette trends in 2024

According to the data released by the General Administration of Customs on December 20, the total export of electronic cigarettes in China in the first 11 months of 2023 exceeded 70 billion yuan, and the annual export is expected to reach 78 billion yuan. Under the wave of Chinese e-cigarette manufacturers going to sea, the United States, the United Kingdom, Germany, Russia and other countries have become the Red Sea market, and fierce competition has promoted industrial upgrading. What trends will e-cigarettes have in 2024?

1. Environmentally friendly and degradable e-cigarette packaging and shell.

In the European market, environmental protection issues have become an important factor restricting the development of Disposable Electronic Cigarette industry, government departments and consumers have gradually realized the damage of electronic cigarettes to the environment. Therefore, for e-cigarette brands, on the one hand to promote waste e-cigarette recycling services, on the other hand to promote the design and production of environmentally friendly e-cigarettes, may be more in line with the current trend of the European market.

At present, many domestic manufacturers such as Simol and Zolineng have environmental protection e-cigarette programs. It is expected that in 2024, as the European government departments and consumers become more and more controversial about the environmental protection of e-cigarettes, more and more manufacturers will follow up the application of environmentally friendly degradable materials such as PLA and PBAT in e-cigarette packaging and shell.

2. Growth opportunities for cartridge and bottled oil

In 2023, thanks to the advantages of cheap prices, diverse tastes, and convenient portability, disposable e-cigarettes have exploded in markets such as Europe, North America, the Middle East, and Russia, and government departments have also accelerated the regulatory progress of disposable e-cigarettes. At the same time, due to the characteristics of Disposable Electronic Cigarettes that are thrown away after use, environmental protection issues have aroused people's attention, and environmental activists have constantly attacked Disposable Electronic cigarettes.

Especially in Europe, under the dual pressure of regulation and environmental protection, many manufacturers began to be cautious about disposable e-cigarettes and began to layout change-bomb e-cigarettes, such as Hanqingda, Skol, ANYX and so on. It is expected that the market share of bullet-changing e-cigarettes in Europe and Russia will further increase in 2024.

In addition, Indonesia and other Southeast Asian countries open oil injection e-cigarettes are more favored by local consumers, in 2023, many domestic manufacturers have been in Southeast Asia bottled tobacco oil layout, 2024 bottled tobacco oil may win greater growth opportunities.

3. Large-scale application of MEMS integrated head

Imitators are one of the core components of electronic cigarettes. At present, electret imitators are the most widely used in electronic cigarettes, which has the advantages of stable mass production and low cost. However, with the technological development and industrial upgrading of the Electronic Cigarette industry, the disadvantages of the electret head have gradually become prominent, such as non-oil proof, poor consistency, self-starting problems, and poor SMT compatibility.

In order to improve these problems, many companies have developed MEMS integrated head in recent years, and it is expected to be applied on a large scale in 2024. Compared with the traditional electret head, the MEMS integrated head has better performance in high temperature resistance, oil resistance and volatilization resistance, and can achieve high automatic production consistency.

4. E-cigarettes with screens will become more popular in 2024

Limited by cost and portability, the initial design of disposable electronic cigarettes rarely considers some additional features, but in recent years, the global market has become more and more internal volume, product homogenization is serious, any innovation point may make the product become explosive, such as adding a piece of electronic cigarettes can display oil, electricity and other information screen.

At present, the cost of electronic cigarettes with screens is not much different than the non-screen version, and it can greatly improve the user experience and add new selling points to the product. In 2023, many brands have launched electronic cigarettes with screens, which have been welcomed by some overseas markets, and it is expected that by 2024, more brands will consider screen solutions, and the screen size may be larger and larger, and even follow up with touchable large screens to enhance the product interaction experience.

What other trends do you think the e-cigarette industry will have in 2024?